Privacy Policy

  1. Introduction


This Privacy Policy applies to all the products, services, websites and apps offered by Insights Lab Inc., Tell Panel and their affiliates (collectively “Insights Lab”), except where otherwise noted. We refer to those products, services, websites and apps collectively as the “services” in this policy. Unless otherwise noted, our services are provided by Insights Lab Inc. inside of the United States.


References to “data” in this Privacy Policy will refer to whatever data you use our services to collect, whether it be survey responses, data collected in a form, or data inserted on a site hosted by us – it’s all your data! Reference to personal information or just information, means information about you personally that we collect or for which we act as custodian.


  1. Information we collect


2.1 Who are “you”?

We refer to “you” a lot in this Privacy Policy. To better understand what information is most relevant to you, see the following useful definitions.



You have received a survey, form, application, or questionnaire powered by Insights Lab, Inc and the Tell Panel.



You have signed up and agreed to take surveys sent to you by the Tell Panel on behalf of creators


Website Visitor

You are just visiting one of our websites because you are Curious!


2.2 Information we collect about you.

Contact Information (for example an email address).

You might provide us with your contact information, whether through use of our services, a form on our website, an interaction with our sales or customer support team, or a response to one of our Tell Panel surveys.


Usage information.

We collect usage information about you whenever you interact with our websites and services. This includes which webpages you visit, what you click on, when you perform those actions, what language preference you have, and so on.


Device and browser data.

We collect information from the device and application you use to access our services. Device data mainly means your IP address, operating system version, device type, system and performance information, and browser type. If you are on a mobile device we also collect the UUID for that device.


Information from page tags.

We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect data about visitors to our websites. This data includes usage and user statistics. Emails sent by Tell Panel or by users through our services include page tags that allow the sender to collect information about who opened those emails and clicked on links in them. We provide more information on cookies below and in our Cookies Policy.


Log Data.

Like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses, internet service providers, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system versions, device type and timestamps.


Referral information.

If you arrive at a Insights Lab or Tell Panel website(s) from an external source (such as a link on another website or in an email), we record information about the source that referred you to us.

Information from third parties and integration partners.

We collect your personal information or data from third parties if you give permission to those third parties to share your information with us or where you have made that information publicly available online.


Registration information.

Profile data.

When you sign up for our Tell Panel you are asked through a questionnaire or member portal to provide us with information about yourself and to give us more detailed insights into who you are.


  1. How we use the information we collect

We process your personal information in the following categories of data for legitimate interests pursued by us, which are described in detail in this privacy policy. We have undertaken to ensure that we place clear limitations on each of these uses so that your privacy is respected and only the information necessary to achieve these legitimate aims is used. Our primary goal is to improve upon and make sure our services and messaging are relevant for all our users, while also ensuring that personal information of all users is respected and protected.


Cookies (to include page tags).

We collect information using cookies when you take a survey. These cookies are used to ensure that the full functionality of our survey service is operational, to ensure the survey operates appropriately and optimally. For more information please read our Cookies section below. After completion of a survey, in most cases, you will be re-directed to our website and treated as a website visitor where other cookies may be used so you should read our Website Visitor section if this is of interest to you.


We use page tags to allow the email sender (for a survey or form for example) to measure the performance of email messaging and to learn how to improve email deliverability and open rates. We also use cookies to ensure a respondent can only take a survey once (where the Creator has set this function) and to track completion rates of surveys.


Contact Information.

As a Respondent, we only use contact information to respond to an inquiry which you submit to us.


Our customer support team use your email address to communicate with you if you have contacted us about a survey, form, application or questionnaire you received, but we will not send marketing to you unless you have otherwise opted-in to marketing.


We use information about how you use our services to improve our services for you and all users.


We collect information about the types of questions you answer. This data will be aggregated and anonymized so we can examine patterns in terms of respondent preferences when submitting responses (see further below in Information for Survey Respondent section). We collect and use all this data for our legitimate interests like helping us improve the experience for respondents (so that questions are easier to answer), to understand industry trends in and to help improve the completion rates on surveys/forms.

We will also use usage information such as the type of survey, form, questionnaire or application that you answered to personalize products we show you on completion of a survey when you are re-directed to our website.


Device and browser data.

We use device data both to troubleshoot problems with our service and to make improvements to it. We also infer your geographic location based on your IP address.

Other Examples

We collect this to ensure that service experience works well across all possible devices and to infer geographic location to produce aggregated data around Respondent location trends.  We also use this information to compare and look at trends on how our service operates and how you interact with surveys, on different browsers and devices.


Log data.

We use log data for many different business purposes to include:

To monitor abuse and troubleshoot.

To create new services, features, content or make recommendations.

To track behavior at the aggregate/anonymous level to identify and understand trends in the various interactions with our services.

To fix bugs and troubleshoot product functionality.


Your IP address is used to ensure that you do not complete the same survey, form, application or questionnaire twice if the creator has included settings to avoid this (ballot stuffing), for abuse monitoring purposes (so we can identify a Respondent who abused the survey taking experience in a manner contrary to our usage policies or to facilitate the Creator in complying with their own legal obligations. We also collect log data to collate aggregated data and metrics on activity at a non-identifying level and so that we can identify trends in survey taking over time.


Machine learning.

We will use machine learning techniques on response data, metadata (as described above) and cookie data, in order to provide useful and relevant insights from the data they have collected using our services, to build features, improve our services and to develop aggregated data products. You can read more about this in relation to surveys below.


To manage our services we will also internally use your information and data, for the following limited purposes:

To enforce our agreements where applicable.

To prevent potentially illegal activities.

To screen for and prevent undesirable or abusive activity. For example, we have automated systems that screen content for phishing activities, spam, and fraud.


Legal uses.

To respond to legal requests or prevent fraud, we may need to disclose any information or data we hold about you. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.


Use of survey responses

Insights Lab will use processes and machine learning, to analyze survey responses, which in turn helps us to:

Aggregate response data and activity: We will aggregate responses, activity and behavior of Respondents so that we can identify trends, build product features that optimize responses, make product recommendations and provide guidance on which products and services work best in different scenarios. These product features also provide feedback and recommendations to increase response rates.


  1. Information you share


Many of our services let you share information with others. Remember that when you share information publicly, it can be indexable by search engines. Our services provide you with different options on sharing and deleting your content but we cannot delete content from search engines so you need to be careful about information you make public.


  1. Information we share: Partners and Integrations


We do not share your information or data with third parties outside Insights Lab and Tell Panel except in the following limited circumstances:

To help us provide certain aspects of our services we use our affiliates and trusted key partners – in particular, we engage third parties to:

facilitate our email collectors for sending surveys by email to Respondents.

deliver and help us track our marketing and advertising content.

help us track website conversion success metrics.

manage our sales and customer support services to you.

We enter into confidentiality and data processing terms with partners to ensure they comply with high levels of confidentiality and best practice in privacy and security standards and we regularly review these standards and practices.


We also have to share information or data in order to:

meet any applicable law, regulation, legal process or enforceable governmental request.

enforce applicable policies, including investigation of potential violations.

detect, prevent, or otherwise address fraud, security or technical issues.

protect against harm to the rights, property or safety of our users, the public or to Insights Lab &Tell Panel and/or as required or permitted by law.


  1. Cookies

We and our partners use cookies and similar technologies on our websites. For more information see our Cookies Policy.

We use certain cookies, as described in our Cookies Policy and here in our Privacy Policy, that you agree to when you use our sites and, in the case of some cookies, for legitimate interests of delivering and optimizing our services (where the cookie delivers essential functionality). Cookies are small bits of data we store on the device you use to access our services so we can recognize repeat users. Each cookie expires after a certain period of time, depending on what we use it for. We use cookies and similar technologies for several reasons:

To gather metrics about your survey taking experience.

For example, we will collect data about the number of clicks it took Respondents to complete a survey, whether they left and returned to a survey, whether they skipped parts of a survey and how long it took to complete the survey and other details about the survey taking. However, this information is collated and kept at an aggregated and anonymized level only.

To make our site easier to use.

For security reasons.

We use cookies to authenticate your identity and confirm whether you are currently logged into Tell Panel or determine if an incident impacts you.

To provide you with personalized content.

We store user preferences, your default language, device and browser information, your profile information which includes, the level of usage of service and the web-pages on our site which you visit, so we can personalize the content you see.

To improve our services.

We use cookies to measure your usage of our websites and track referral data, as well as to occasionally display different versions of content to you. This information helps us to develop and improve our services (it helps us focus on the parts of the service you seem most interested in) and optimize the content we display to you (which may include marketing content).

To advertise to you.

We, or our service providers and other third parties we work with, place cookies when you visit our website and other websites or when you open emails that we send you, in order to provide you with more tailored marketing content (about our services or other services), and to evaluate whether this content is useful or effective. For instance, we evaluate which ads are clicked on most often, and whether those clicks lead users to make better use of our tools, features and services. If you don’t want to receive ads that are tailored to you based on your online activity, you may “opt out” of many of the companies that are involved in such tailoring by going to, or, if you’re located in the European Union, at Opting out in this way does not mean you will not receive any ads; it just means that you will not receive ads from such companies that have been tailored to you based on your activities and inferred preferences.

Google Analytics.

In addition to the above, we have implemented on our websites and other services certain Google Analytics features that support Display Advertising, including re-targeting. Visitors to our websites may opt out of certain types of Google Analytics tracking, customize the Google Display Network ads by using the Google Ad Preferences Manager and learn more about how Google serves ads by viewing its Customer Ads Help Center. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.

You can choose to remove or disable cookies via your browser settings.


  1. Data Retention


If you hold an account with the Tell Panel we retain account and response data up to 5 years for inactive members.   Inactive members are defined as no response or account update activity for 12 months.


  1. Safety of Minors


Our services are not intended for and may not be used by minors. “Minors” are individuals under the age of 13 (or under a higher age if permitted by the laws of their residence). Insights Lab & the Tell Panel does not knowingly collect personal data from Minors or allow them to register. If it comes to our attention that we have collected personal data from a Minor, we may delete this information without notice. If you have reason to believe that this has occurred, please contact customer support.


  1. Changes to our privacy policy


We can make changes to this Privacy Policy from time to time. We will identify the changes we have made on this page. In circumstances where a change will materially change the way in which we collect or use your personal information or data, we will send a notice of this change to all of our account holders.